See how this ayurvedic health and wellness brand leverages 1-to-1 AI personalised marketing.
About
Auric is an ayurvedic health and wellness brand. They are known for their range of 100% natural, herb-rich ayurvedic drinks for a healthy mind, body, skin, hair and weight. The brand is one of the fastest growing names in the wellness industry, tackling consumer health concerns with Ayurvedic medicinal approach.
Challenges
Auric faced the challenge of effectively re-engaging customers to boost repeat purchases. Traditional retargeting methods were yielding suboptimal results, lacking personalization and adaptability to individual customer preferences. The brand needed a more sophisticated approach to retargeting to drive higher engagement and conversions.
Solution
Auric implemented 1-to-1.ai's AI-driven personalized marketing platform to enhance their retargeting campaigns. The platform's AI-adaptive personalization allowed Auric to create tailored messages for each customer based on real-time data and behavior. By integrating with their existing marketing tools, Auric leveraged dynamic AI testing to continuously optimize email content, timing, and frequency for maximum impact.
Results
The implementation of 1-to-1.ai's solution led to a significant uplift in Auric's repeat purchase rate. Key results included:
- A 21% increase in repeat purchases.
- Enhanced customer engagement due to highly personalized retargeting emails.
- Improved campaign performance through continuous AI-driven optimization.
- Better alignment of marketing efforts with customer preferences and behavior.
Auric's success story highlights the effectiveness of AI-based testing and personalized retargeting in driving customer loyalty and repeat purchases.